🧡 Customer growth & retention
Signups follow your date range; retention uses the last 30 days.
Sun, Jun 21 → Mon, Jul 20
CUSTOM→
NEW SIGNUPS
11
in this range
ACTIVE
126
11 paused
RETENTION · 30D
99%
CHURN
20%
31 lost all-time
AVG TENURE
14 mo
active customers
PORTAL SIGNUPS
59%
self-serve, no admin
TOTAL EVER
168
all statuses
New signups over time
11 signups · peak 2 on Sun, Jul 5
NEW CUSTOMERS PER DAY · hover a bar
Status mix
- Active126
- Paused11
- Churned31
How they found you
- Signed up on portal99
- Invited37
- Added by you32
Active by area
- Fleetwood35
- Whalley26
- Newton25
- Cloverdale21
- Guildford19
Retention here is a cohort read, not a status count: of every customer who received a delivery 31–60 days ago, the share who received one again in the last 30. It catches people drifting away long before their subscription says “churned”.
Sample kitchen · 2026·07·20. Every figure is computed from the demo dataset over the range you picked above — the same arithmetic your own reports run.
RELATED REPORTS